YOUTH MESSAGE DEVELOPMENT program
Brief Program Description
Youth Message Development (YMD) is a 4-lesson, face-to-face delivered curriculum to prevent adolescent substance use among 13- to 15-year-olds by:
- Increasing their knowledge of advertising techniques used to sell alcohol, tobacco, and other drug (ATOD) products;
- Developing their counter-arguing and critical-thinking skills in response to ATOD messages;
- And helping them actively apply these skills and techniques to create youth-driven, anti-substance use messages.