YOUTH MESSAGE DEVELOPMENT program
Brief Program Description
Youth Message Development (YMD) is a 4-lesson, face-to-face delivered curriculum to prevent adolescent substance use among 13- to 15-year-olds by:
- Increasing their knowledge of advertising techniques used to sell alcohol, tobacco, and other drug (ATOD) products;
- Developing their counter-arguing and critical-thinking skills in response to ATOD messages;
- And helping them actively apply these skills and techniques to create youth-driven, anti-substance use messages.
The curriculum content is grounded in media literacy and social-cognitive theories, and guided by experiential-learning principles. The activities are designed to be engaging and encourage collaborations and discussions among participants. The curriculum incorporates ads for generating discussion and analysis, activities to increase involvement, and small-group structure to facilitate learning from peers.
Evaluation studies demonstrate that YMD:
- reduces pro-drug attitudes
- reduces intentions to use drugs
- increases ability to resist pressure to use
YMD is rated as EFFECTIVE on a variety of evidence-based programs registries including NREPP. Effective for improving knowledge, attitudes, and beliefs about substance use.
|Type of Program:||Prevention|
|Audience Size:||Minimum 10 / Maximum 30|
|# of Lessons:||4|
|Length of Sessions:||20-25 minutes, if done individually (but can be combined,
|Frequency of Implementation:||Once per week|
|Duration of Implementation (in weeks)||up to 4 weeks, less if lessons combined|
|Recommended intervention site (school,
|School and Community|
|Age Range||Youth ages 13-15|
|Grade||8 – 10 Grade|
|Gender||Both Male & Female|
- Teacher’s Guide with all four lessons
- Student handouts
- PowerPoint presentation
- All materials provided in digital format. License to print copies of student materials for two years. No limit on number of students.
REAL Prevention Website: https://real-prevention.com
SAMHSA’s National Registry of Evidence-based Programs and Practices (NREPP) YMD Profile: