Michael L. Hecht (Ph.D., University of Illinois) is President of REAL Prevention LLC (with Dr. Miller-Day) and Distinguished Professor Emeritus at Pennsylvania State University. Hecht specializes in developing and evaluating culturally grounded, narrative health messages to engage diverse communities. RP's evidence-based substance use drug prevention intervention, keepin' it REAL (kiR), started as a small R01 in the 1990s and has since been successfully disseminated and implemented in all 50 states and 53 other countries to 1 million youth each year. Hecht's work with Miller-Day spurred the creation of Real Prevention LLC., a business that provides consulting, training, support, and evaluation services to organizations interested in adopting kiR or developing new interventions. Current technology-based projects involve collaborations with the 4-H Clubs, Planned Parenthood, the US Embassy in Nicaragua, and the Miami, Florida schools on topics as diverse as sex education, HPV prevention, and media literacy. These projects utilize face-to-face delivery, e-learning curriculum, interactive video games, and apps to promote health among children, youth, and adults and has been supported by grants and contracts from the National Institutes of Health, the Center for Disease Control, Robert Wood Johnson Foundation, U.S. Department of State, Marchionne Foundation, Council for European Studies, Arizona Disease Control Commission and the Nemours Foundation among others. Hecht has served on NIH's Community-Level Health Promotion Review Group, including being selected as its chair, as well as on numerous editorial boards in communication and other fields. If you have any questions or concerns email, Michael at