keepin’ it REAL (kiR) is the flagship product of REAL prevention. It is an evidence based substance abuse prevention program proven to reduce the risks of alcohol, tobacco, and other drug use as well as promote social and emotional competence including drug refusal efficacy among youth.As one of the most widely disseminated universal prevention programs in the world, this program provides adolescents with the skills and social competencies necessary to make healthy choices.

A recent cost effectiveness analysis suggests the kiR returns $28 for every dollar spent Click here to download the report . kiR is NIJrecognized as a Model or Exemplary program by an array of government agencies including the U.S. Department of Education and the Center for Substance Abuse Prevention including the  National Registry of Evidence-based Programs and Practices.

The various keepin’ it REAL programs promote healthy alternatives to risky behavior through activities designed to:

  • Teach students the necessary skills to resist social (peer) pressures to smoke, drink, and use drugs
  • Help students to recognize that behaviors have favorable or unfavorable consequences
  • Enable students to communicate effectively even when feeling stress
  • Enable student to understand drug use norms
  • Enhance cognitive and behavioral competencies to reduce and prevent a variety of health risk behaviors

The acronym REAL is its central message

The acronym REAL is its central message and teaches four ways to refuse alcohol, tobacco and other drug offers — Refuse, Explain, Avoid, and Leave. The curriculum teaches students how to say no by presenting practical drug resistance strategies that are easy for them to remember and use. These strategies help youth stay away from drugs by preparing them to act decisively and comfortably in a difficult situation. Students also learn how to recognize risk, value their perceptions and feelings, and make choices that support their values.