Brief Program Description
REAL media is the web-based version of the evidence-based program Youth Message Development.
REAL media is a five-lesson, e-learning curriculum to prevent adolescent substance use among 13- to 15-year-olds by:
- increasing their knowledge of advertising techniques used to sell alcohol, tobacco, and other drug (ATOD) products;
- developing their counter-arguing and critical-thinking skills in response to ATOD messages;
- helping them apply these skills and techniques to create youth-driven,
anti-substance use messages.